Persuasion and social media

Here is an interesting article by Share to Gain from Robert Cialdini’s website, Influence at Work, that outlines how to use Cialdini’s persuasion techniques in social media.

Here is another article called The Surprising Science of Influence and Persuasion that outlines Cialdini’s techniques from Consumer Sciences Today. Essentially; reciprocate, be likeable, offer something hard-to-get, speak with authority (and knowledge), be consistent and have proof.

Another article, with some summaries of studies done to prove the previous principles of influence and an “application for marketers” section. By Tom Polanski of eBizine.

And finally, how to apply some of these principles to email marketing by Max Kazen.



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