An educational article on social media monitoring

The following are some highlights from a highly useful and informative post about “Strategies to Measure and Utilize Your Social Media Presence” by John Pick.

Social media has taken the world by storm and has quickly become an essential networking and recruiting tool. For job and internship seekers, it’s important to keep up with the latest technology by learning how to use social media sites to your advantage.  For entrepreneurs and recruiters it’s important to determine which social media platform aligns with your objectives. For example, if you’re a business-to-business brand marketing an upcoming conference, you’ll want to consider LinkedIn.

#1: Engage in Social Media Listening
Listen to your followers. “Monitor their tweets on a daily basis. Engage with them, answering their questions, adding value and helping them whenever possible.”

#2: Create a Rating System for Your Social Engagements
Based on likes, comments, shares and follows (in increasing order of influence).

#3: Use Your Social Media to Add Value, Then Sell and Measure
Influence your client’s values before asking for the sale.

Click here to read the full article.

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