Good is the enemy of great in business

“Those who build and perpetuate mediocrity… are motivated more by the fear of being left behind.” Jim Collins, Good to Great

Motivation is hard to find when you are content. In your personal life, no one has the right to tell you to keep striving when you are happy where you are. Not to say it wouldn’t be a good idea, but your life is yours. In business, however, you should never stop improving.

A business cannot stop at good. Technology is improving, the world is becoming more educated, new discoveries are being made all the time. The world doesn’t stop moving. Therefore, a business cannot stop moving.

Don’t improve beyond your means. Improving doesn’t equal expanding. Growing your business physically isn’t necessarily a good move. If your business can’t afford an “improvement,” it wouldn’t be an improvement.

Improve your online presence. There is always room to grow online. The Internet is endless, social media requires constant updates to stay relevant in consumer minds, and there are always more blog posts to be written.

Evolve your product. Apple didn’t stop after the first iPhone. We’re on what, number 6 now? Continue to tweak your product according to usability, what your target audience wants (keeping in mind that even they don’t always know), and efficiency.

Update your services. Listen to your customers about what they need, what you are doing right, and what you can tweak. Services are ever-expanding. A marketing agency can no longer afford to just offer old-fashioned strategy, but need to offer social media marketing and innovative event ideas as well.

Invest in your people. Your company is made up of individuals who need to be educated and skilled. Invest in continual training, because when your people are up-to-speed in the industry, so is your company.


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