Communicate, simplify, inspire

Creating an elevator speech for your company requires you to intimately know what your brand stands for and what consumers view it as. Then,

  1. Communicate the brand function.
  2. Simplify what you do best with a descriptive modifier.
  3. Show how the brand provides benefits and in what way using an emotional modifier.

Some examples of “brand mantras,” which define what your company is and what it is not, and should guide all your actions/communication pieces.

brand mantra examples An Introduction to Marketing by David Bell, Peter Fader, Barbara E. Kahn. From Wharton and Coursera.

Talk to me!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s