Communicate, simplify, inspire

Creating an elevator speech for your company requires you to intimately know what your brand stands for and what consumers view it as. Then,

  1. Communicate the brand function.
  2. Simplify what you do best with a descriptive modifier.
  3. Show how the brand provides benefits and in what way using an emotional modifier.

Some examples of “brand mantras,” which define what your company is and what it is not, and should guide all your actions/communication pieces.

brand mantra examples An Introduction to Marketing by David Bell, Peter Fader, Barbara E. Kahn. From Wharton and Coursera.

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