A brand is an experience

Some questions to consider when defining what your brand stands for:

  • What do consumers think when they see your logo?
  • What’s the color of your brand?
  • What emotion is your brand?
  • What senses does your brand interact with?
  • How do people act with or around your brand?
  • What kind of people use your brand?

A brand is more than just a logo and a product; it’s an experience your customers have that keeps them coming back.

experiential componentsAn Introduction to Marketing by David Bell, Peter Fader, Barbara E. Kahn. From Wharton and Coursera.

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