Some questions to consider when defining what your brand stands for:
- What do consumers think when they see your logo?
- What’s the color of your brand?
- What emotion is your brand?
- What senses does your brand interact with?
- How do people act with or around your brand?
- What kind of people use your brand?
A brand is more than just a logo and a product; it’s an experience your customers have that keeps them coming back.