Where to Learn About Management, Marketing & Strategy

Every so often (and more often than not, these days), I come across amazing articles that must be shared. Simply Tweeting them isn’t enough.

So I’m collecting some of my favorite posts about management, leadership, marketing and more (the ones I couldn’t help but read all the way through) right here to share with you.

Management

What Google Learned From Its Quest to Build the Perfect Team

“New research reveals surprising truths about why some work groups thrive and others falter.”

What motivates us at work? More than money

“We really have this incredibly simplistic view of why people work and what the labor market looks like.”

5 Things You Should Never Assume About Your Teammates

Don’t assume they use the same tools, prefer the same work environment, or have the same communication techniques or priorities.

Building a Content Team: How I Pay, Motivate, and Manage Blog Writers

There are a few arguments here I may not agree with, but it provides a great (and transparent) method for managing a content team.

Inside Automattic’s remote hiring process

How does Automattic consistently hire an awesome team without ever hearing each other’s voices?

The Wolf

“The Wolf moves fast because he or she is able to avoid the encumbering necessities of a group of people building at scale.”

Ten Rules for Web Startups

Leading a web startup? Be picky.

The ‘Adaptable Leader’ is the New Holy Grail — Become One, Hire One

“There are three distinct mindsets that allow new employees and leaders to become constant learners: the Gamer Mindset, the Beginner Mindset, and the Growth Mindset.”

What kind of agency owner are you—a Technician, Manager, or Entrepreneur?

Your happiness at work may depend on the answer.

Hard Choices: Growth versus Profitability

Which should you choose for your company?

Strategy

Maker’s Schedule, Manager’s Schedule

“When you’re operating on the maker’s schedule, meetings are a disaster.”

#45 – Work vs. Progress

“The more challenging the problems the less linear the work will be.”

What Psychology Teaches Us About Structuring the Workday

“Instead of thinking about your day as one long to-do list or trying on different time-management exercises for size, take a closer look at the science of how your brain functions throughout the day and try to match the right tasks to the right mindset to help maximize productivity.”

The Startup Pivot Pyramid

This pyramid is a visual representation of how to build a startup from the ground up. From the foundation to the top we see; customers, problem, solution, tech, and growth. We learn that changing something at the base also changes the top of the pyramid, since you’ve altered the foundation.

Marketing

How to Go Viral (and Not Regret It)

It took Jeff Deutsch an impressive six months to write this 6,000+ word article, and it’s no surprise why. It’s excellent, chocked full of stories, lessons and great things to know from amazing marketers. Definitely worth reading and revisiting multiple times. Also, it’s funny.

Beginner’s Guide to Content Marketing

“From finding the right team and coming up with ideas that’ll resonate with your audience to successfully promoting your content and scaling your content efforts up over time, we aimed to create a holistic look at the field of content marketing.”

The Beginner’s Guide to Search Engine Optimization

“The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.”

7 Ways to Use Cognitive Biases to Increase Email Signups

Learn about loss aversion, the framing effect and more, plus how to use them to your advantage.

Lessons learned from Airbnb’s Email Specialist

An interview with Lucas Chevillard of Airbnb.

Ecommerce SEO: The Definitive Guide

Learn about why SEO is so vital if you’re selling online, and how to improve your results.

The first rule of pricing is: you do not talk about pricing

The second rule is you don’t think about pricing (heavily tied to psychology), and the third rule is experiments are the only way to make sense of it all.

Consulting As a Side Job

A comprehensive guide to becoming a great consultant.

13 Advanced Link Building Strategies You (Probably) Haven’t Used

The title says it all, but you’ll find plenty of links throughout the blog post leading to other useful articles on this website. I love the depth of his analysis, research, and testing with all of the strategies.

Etc.

Some everything-interesting bonuses, because there are just so many great articles out there.

The Life and Death of an Amazon Warehouse Temp

“What the future of low-wage work really looks like.”

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