How to Land and Manage Guest Blog Exchanges

A guest posting program is a great way to build relationships, provide value to your brand partners, and increase your reach. I’ve coordinated guest blog exchanges in varying degrees for different clients while maintaining consistent internal blogs.

I began getting questions about how it’s done after writing a post on it for Hubstaff (download it here), and have continued to get questions until today. To that end, I’m sharing a few tips and lessons I’ve learned along the way below.

Keys to successful guest blog exchanges

You need to do it for the right reasons

Guest blogging is great for capturing external backlinks to help with SEO. The more backlinks you have from authoritative websites, the more trusted your domain is seen as.

However, this is not the end game for a guest post program. Your end goal is to provide value to relevant audiences.

If your products or services aren’t useful for the people reading your guest post, you’re spam. If you’re only after a link, quality blog readers will see through the tactic in a heartbeat.

Here are a few ways to find great partners for a blog exchange.

  • Start with your existing network. Reach out to your integration partners, brands you’ve worked with before, and look through your collection of business cards from industry events.
  • Pay attention to their domain authority. Look for blogs that have a higher DA than yours, or a score of 20 and above.

Pro tip: Don’t mention your brand in your guest post. Instead, try linking to a relevant article from your own blog, or leave the introduction to your author bio.

You need to know how to craft an email

The first step to starting a discussion for a guest post exchange is to reach out. I recommend doing this via email, since your target partners can respond in their own time and forward your email to the rest of their team to get thoughts.

Here are a few tips for reaching out.

  • Include their company name in your subject. One of my favorites has been “[Partner] + [Company] marketing collaboration” since it captures attention immediately.
  • Don’t forget to follow-up, and when you do, add a “Re:” in your subject line.
  • If it’s in line with your efforts, offer both a guest post as well as a guest post exchange. Some teams with awesome blogs are would appreciate a blog from you, but don’t have time to write one in return.
  • Don’t move too quickly. In your first email, ask if they would be interested in doing a guest post exchange, don’t assume they’re already in.

Email outreach template

Subject: ILoveDogs + DogSittersUnite collaboration opportunity

Hi Rocky,

My name is Rachel from DogSittersUnite. I found your blog and noticed we have fairly similar audiences, so I’m reaching out to see if you’re interested in doing a guest blog exchange.

Let me know, and I can send you some title pitches and a little more information about DogSittersUnite.



Pro tip: Use tools like Contactually or Boomerang to remind you when it’s time to follow-up with a blog you’d like to do an exchange with.

You need writers and partners

Once upon a time, when I was young and foolish, I thought I could handle a professional blog on my own. Since then, I’ve learned that a great blog has a number of people behind it, including writers, editors, individual contributors, and project managers.

Working with the Skubana blog has taught me that an informative, useful blog is a collection of expertise from around the industry, and answers common questions that our target audience has.

This is possible only with a reliable team of writers and content partners. I recommend vetting and amassing an army of freelance writers to work with, in addition to building up relationships with regular industry partners for guest posts.

Here’s what to look for when hiring freelance writers.

  • Talent: can they do the research and deliver impeccable work?
  • Professionalism: will they quit in the middle of a job? Are they willing to sign an NDA?
  • Time management: do they meet their deadlines and ask questions well in advance?
  • Responsiveness: do they leave you in the dark about where they are on the article?
  • Adaptability: will they adapt to your target blogs’ word count and content guidelines?
  • Accommodating: are they willing to use the project management tool you use to assign work and track deadlines?

Pro tip: Answer questions you get on your blog. E-commerce expert Chad Rubin is always open to questions about selling online, and he answers many of them on the Skubana blog. If you get a question on a topic you aren’t an expert on, reach out to a partner and ask them to answer it in a guest post.

You need to be meticulously organized

When you find great writers, work out agreements with target blogs, and are ready to get down to business, you need to have a set process in place for quality assurance and to make sure deliverables get where they’re needed on time.

I recommend using Trello to organize a blog post exchange program. It’s a kanban-style project management tool that allows me to track each individual article through our pipeline.

Here are the lists I create in Trello to monitor guest posts & internal articles. I also have designated labels to tell me if an article is an outgoing guest post, an inbound guest post, or an internal post.

  • Idea bank: titles and questions
  • Being written: assigned to a freelancer or being written by partners
  • For review: internal articles and incoming guest posts ready for my edits
  • Sent: outgoing guest posts that we’ve sent to partners
  • Scheduled: prepped and ready on our blog
  • Published: published on our blog
  • Externally published: published on others’ blogs
  • Amplified: the top 10% blogs that we take special care to share out

I limit one article to one card, assign it to a writer, set a due date, and file it in the appropriate list.

Pro tip: If your writers prefer to bill after every article, you can keep track of freelancer payments using Trello as well. Just add a label for “paid” articles, and add it as you send out payments.

You need to build out a healthy pipeline

What’s more important: consistency and quality within your own blog, or getting great guest posts published on other [relevant] blogs?

I can’t get you a definitive answer on that, but thankfully there are marketing communities that are happy to chime in. I asked the question on, and you can read some answers here.

However, if you manage things well, you won’t have to choose between the two. Balance your guest posting strategy with your own internal content and you’ll be able to get posts out on multiple blogs (including your own) every week.

Here’s what I am for to build a healthy blog pipeline.

  • At least 3 freelancers who can write 1-2 blog posts/week.
  • 2 outgoing guest posts/week.
  • 1 internal post/week.
  • 1 incoming guest post/week.
  • 5 weeks of 2 posts/week proofed and scheduled, with an option of publishing a 3rd post if there’s a feature release or urgent topic that comes up.

Pro tip: If you run on WordPress, download their Editorial Calendar plugin so you can get a good overview of what’s scheduled to go live when.

What are your tips for managing guest post exchanges? Share them with me in the comments!


Oregon Coast Food and Play: Tidal Raves and Gleneden Beach

Oregon Coast

If you’re driving down by the Oregon Coast, be sure to stop by Gleneden Beach for a beautiful walk, and a scenic meal at Tidal Raves.

Gleneden Beach

Gleneden Beach

A charming place to take your dog for a walk, or go for a stroll at the beach. It has a nice trail down to the beach, and then once you get to the sand there are miles to roam.

Did you know that no one can fence off any part of the Oregon coast? Thanks to the Oregon Beach Bill, even waterfront homeowners aren’t allowed to fence the beach off from the public.

Tidal Raves

Tidal Raves restaurant

Once you’re done with your stroll on the beach, stop by Tidal Raves for a snack and to visit another [hidden-ish] beach. The food here is pretty good, and they had some Willamette Valley wine on their board (so of course we ordered some).

My lunch consisted of their dungeness crab cakes with a glass of Torii Mor Pinot Noir, and clam chowder. The clam chowder wasn’t as good as Mo’s, but the rice pilaf served with the crab cakes was surprisingly good.

The best part about this restaurant is the small park right beside it. Back in college my friends and I used to call the spot “rope tree,” named after a rope we spotted that was tied to a tree trunk. You can use it to get down into the beach below during low tide, get to the rocks jutting up from the ocean, climb up and find tide pools.

Rope tree

Don’t forget to look up low tide times before you go!

Afternoon tea at the Fairmont Olympic Hotel, Seattle


If you’re feeling fancy or are in the mood for a nice cup of tea, The Georgian Restaurant at Fairmont Olympic Hotel in Seattle offers a great backdrop for afternoon tea with friends and family.

Like all afternoon tea sets, you select your tea and enjoy it with pastries, sandwiches, and sweets. This set also included a refreshing berry starter.

Attire is smart casual, and reservations are recommended. You can give them a call at (206) 621-7889.

Museums of Seoul

A quick Google search will show you that Seoul alone has dozens of beautiful, interesting museums. I’m willing to go on a month-long trip to Seoul just to explore the history that’s captured there. Unfortunately, we were only able to stop by one museum on this trip, but I list a few other museums I’d like to visit on my trip  back.

Note: Amazingly, museums in Korea don’t have an entrance fee (unless it’s a special exhibit). Most museums, palaces, and other historical sites are closed on Mondays. The museum we went to is open 7 days a week.

National Museum of Korea

The National Museum of Korea has three floors of artifacts and stories, so wear your walking shoes. There are plenty of cafes scattered throughout where you can take a break, and the museum has free WiFi for when you want to enjoy afternoon tea and reconnect with the world.

In addition to the main museum, they have a special exhibit and children’s museum. If you want to see the current exhibit in particular, I recommend going there first, or you may find yourself too exhausted after making your way through everything else.

When you’re done exploring the exhibits, head outside to the nearby Yongsan Family Park and go for a walk.

Other Museums of Seoul

Seoul has so many amazing museums I doubt I could visit them all (comfortably) in less than 2 months. When I return, here are the top 3 on my list that I’d like to visit.

  1. The War Memorial of Korea – It’s fascinating to see how different countries’ museums depict wars. I love the soberness of it all.
  2. Dongdaemun History & Culture Park – I caught a quick glimpse of this on our last night, but sadly the museums had already closed.
  3. Cheonggyecheon Museum – We took a free walking tour along the stream, where we learned a little about its history, but we ran out of time for the museum. I recommend taking a walk along the stream after your visit.

Tips on Hiring Freelance Writers You’ll Love

Content lies at the core of good marketing, and great content is created by great writers. I’ve had the opportunity to experience both ends of writing; client and freelancer, and have picked up a few tips on hiring awesome freelance writers.


Where to find freelance writers

Hubstaff Talent

This freelancer portal was built by awesome former clients of mine, and has $0 in fees. It’s completely free for freelancers and clients to sign up and contact each other directly–in fact, you don’t even have to communicate through the platform. Hubstaff Talent can connect you directly to a freelancer’s inbox.

Check out my profile on Hubstaff Talent

From the freelancer side: One of my favorite clients found me via Hubstaff Talent, and I recommend creating a profile if you’re a freelancer open to new projects.

Freelancer is a platform that allows you to specify your price range as you browse freelance writers. You can post a local job, a contest (wherein the winner gets paid), or a project. You can also browse freelancer profiles to see if there’s a good fit.


Upwork is a popular freelance projects platform that’s gotten so sophisticated it has its own built-in project management and time tracking tools. Their fees are on the high side, so in-demand freelancers may charge a rate 10-20% higher than normal. However, if you want to take advantage of their payment protection, in-house tools, and streamlined processes, this may justify the added expense.


ProBlogger is a job board that I consistently hear good reviews from. The site was built to help bloggers who want to create and grow their own blogs, so it’s frequented by writers who want to improve and write professionally.

Inbound is a community of marketers who are usually, unsurprisingly, also great writers. Many of them are open to freelance projects, or looking for new opportunities, so their job board is a great place to find new talent. You can also browse their member profiles and filter by those who are looking for work.

Are you a member of Inbound? Me too, please say hi!


The GrowthHackers community is a great place for growth marketers to come together and share interesting articles from around the web, ask questions, and discuss industry news. Their job board is another great place to post an opening, but note that they specialize in growth marketing, which may or may not involve plenty of content creation on their parts.

I’m on GrowthHackers, too. Please say hello!


AngelList profiles startups, and so their listings are filled with startup jobs. This means if you’re a big company, you may not be eligible to post jobs on this portal. Otherwise, it’s a great place for talent to find you.

Remote Job Boards

There are multiple remote work job boards where you can post a position for a need for a freelance writer. A few of them are listed below.

If you want to see a few more options (including those that specialize in other work such as development/design), check out NoDesk’s Remote Work section.

Authentic Pros

This is a directory for creative professionals that you can browse through. There isn’t much in the way of background or experience, but it lists skills and places you can find them (ie. Twitter profile).


LinkedIn is a professional social network where you focus on colleagues, connections, and career versus friends, family, and personal life. It’s an excellent place to find career-oriented writers who are open to freelance work. You can post a job on LinkedIn, or browse through professional profiles. As you add connections and expand your reach you should also gain access to a few awesome writers in your extended network.


There are a lot of trolls on Reddit, but there are also some pretty great job candidates out there. There are subreddits dedicated to writers, to freelancers, and to different industries. Here are a few to start;

Slack communities

The other day I got a notification that someone in a Slack channel I’m part of was looking for a social media copywriter. He had hit @channel and sent pings to all 3,000+ members of the open community.

Slack is an interesting one because you can join communities around the world on the platform, somewhat like having a giant Skype group. PR Newswire put together a list of Slack communities for writers and creators, which is a good place to start hunting for a freelance writer.

Email Newsletters

This is getting a little more creative with your freelancer hunt. Pick a few of your favorite industry newsletters and sponsor a job post within them.

To help with this, picture your ideal freelance writer. What will s/he be interested in? What industry will s/he specialize in? Look for the email newsletters that your perfect freelancer would sign up for, such as newsletters on marketing if you’re looking for a marketing writer, or SEO if you want someone who knows SEO.

Your favorite blogs

When is the last time you read a piece of content that taught you something awesome? Chances are, the writer behind it is pretty good at what s/he does. Whenever you come across an article that makes you pause and appreciate the writing, take a look at the author bio and see if s/he is open to freelance writing. This tactic may require patience, research, and luck, but at least you’ve already seen their work in action.

Curious about where to start? Ignite Visibility put together a nice list of places to guest blog for marketers.

My personal favorite: Referrals

Finally, we come to my personal favorite. Some of the best writers I’ve worked with have come referred by others. I just posted a LinkedIn status update looking for writers, and someone I had collaborated with before and connected with on LinkedIn sent an amazing writer my way.

As a freelancer, I’ve been referred by happy clients, and have referred great freelancers to clients I was too busy to accommodate in turn.

Questions to ask before you hire a freelance writer

Aside from the standard question of “what’s your rate,” here are a few questions I ask to gauge the fit of a freelance.

Are you willing to sign an NDA?

Not all my clients require their writers to sign NDAs, but if you plan to add them to your PM tool where they can see other internal documents and processes, this is a best practice.

What’s your article availability?

I ask this so I know how many articles I can assign a writer regularly. I prefer working with writers long-term, so it’s good to get into a routine.

What article length are you comfortable writing?

There’s value to succinct, 500-word articles that cut to the chase and don’t waste any time. There’s also value to 3,000-word in-depth guides. Know what lengths your writers are comfortable with so you can assign appropriately.

If I’m having someone do an “ultimate guide,” I’ll assign it to the writer who likes to dive deep. If I need an update on a new feature, I’ll send it to the writer who gets their point across and can educate in as few words as possible.

What topics are you most familiar with?

This is so I know what they enjoy writing about. As they type out a list, usually the topics near the top are the ones that came to mind first for them, which means those are the topics they’re most familiar with.

How do you prefer payment? PayPal, ACH, something else?

I’ve learned to clear this up before starting work with a new freelancer, because everyone invoices differently. Some writers want a down payment, some work with packages, and others invoice after every article. It’s also important to figure out how they accept payment to avoid any confusion later. For example, if they only accept bank deposits but you’re in a different country, problems will pop up.

What project management tools are you familiar with?

This seems inconsequential, but it’s much easier to onboard  a freelancer who already understands the platform you work with. This isn’t a huge problem with writers who are quick learners, but some of the best freelancers out there are already so busy they may not have time to learn the ropes of a new PM tool in-depth.

 Anything else I should know?

I like asking this question because it covers any concerns that a writer might have working with us. It’s their opportunity to set expectations and let me know if they plan to go on vacation anytime soon, if they are open to full-time work, etc.

How to find a writer you’ll love working with

Gauge their responsiveness during your communications

I’ve worked with freelancers who gave me radio silence as they missed deadline after deadline. It gets stressful, especially if you have a client or partner who’s waiting on that information.

Tip: Pad your deadlines. If we have a guest post going out to a partner, I give them an estimated delivery date that’s a week later than the due date I set for myself and our freelancers.

Do a test task first

This is the most important step I’ve incorporated as a manager and as a freelancer to vet my clients. It’s crucial to do a test task before signing on to a bigger commitment so that you can gauge a writers’ work, communication skills, results, responsiveness, ability to hit deadlines, and how they get along with the rest of your team.

How do you find and vet your freelance writers? Are you looking for writer recommendations? Do you ask any other questions before hiring? Let me know in the comments!

Seoraksan and a New Shabu-Shabu Experience

Seoraksan National Park is a beautiful place if you love mountain views. It has multiple hikes to choose from, but we decided on the one that included a cable car ride.

After the cable car, we climbed a few steps up the rest of the way to Gwongeumseong Fortess, where a castle used to stand. Wear shoes with good traction, because once you get to the mountain itself there are no more stairs. We visited on a dry winter day, so the ground was rough and had good grip.

After the mountain, we stopped for lunch at Chaesundang Shabu-Shabu, where they served amazing veggies and a new experience for me.

After our meal, they added rice and later an egg, then made congee! It was delicious, and everyone should do it.

Go on a hike, grab some hotpot, ask them to make porridge (jook).

Cheonggyecheon (Cheonggye Stream)


Cheonggyecheon was a natural stream that was polluted, covered up, and restored too quickly to go back to its natural process. Today, it’s a man-made stream and a lovely place to go for a walk.

We took a walking tour provided by, a great resource to anyone who is planing their trip to Seoul.

The stream itself is beautiful, the seasonal decorations are cute, but the history of the stream was the most interesting part of the day.


The stream started out as a center for people to do things like gather water, do laundry, and the like. Eventually, as the city and surrounding areas urbanized, it got so polluted that the government decided to cover it up with an elevated highway. Eventually, as the highway got older it became unsafe to travel across.

In 2003, the mayor of Seoul, Lee Myung-bak undertook a giant restoration project that was initially met with public criticism. Many said he was doing it too quickly, and the stream would go from a natural stream to a man-made one. Even today, the maintenance fees of the stream are high–the water must be pumped from the bottom of the stream back to the top to start the flow again. There’s also a section of the stream that must be restored after every flood season.

Waterfall in Cheonggyecheon

There are generators under this waterfall

Today, the stream is much-loved, and a popular place for tourists and locals alike. It’s also a popular date place, so beware of this area in the evenings if you’re PDA-averse.

A little further down from the bridge that we stopped at (with the market nearby) is a museum and palace you can explore.


Fun fact: there are rocks along the stream, which serve three purposes. 1) to slow down the water current; 2) to serve as stepping stones if you must get across; and 3) to increase oxygen levels in the water.


Our tour guide mentioned that there are plans for a series of small projects aimed at turning the stream into a natural, self-sustaining stream once again.


Wine and Shakespeare

We caught a few days of sunshine and drove down to Ashland, Oregon to see a play at the Oregon Shakespeare Festival. The play we saw, Shakespeare in Love, had an awesome dog (although the queen was the standout performance).

Weisinger Family Winery

On the way back up to the Eugene / Springfield area, we stopped to taste wine at a few fan-favorites. Of the five tasting rooms we stopped at across two days, I found most of my favorites at Weisinger.

Here’s what we tasted and some speed notes.

  • 2014 Gewurztraminer – Nice minerality, light and bone dry. Refreshing citrus on the nose, with green apple flavors. This was made from old vines planted 1978 – 1979.
  • 2013 MV (Marsanne & Viognier) – Should be paired with food, at least newly opened.
  • 2015 Rose of Syrah – One of my favorites of the flight (I got a bottle). Wonderful balance of sweetness and spice, not too heavy.
  • 2013 Estate Pinot Noir – Strong pepper on the nose, which always reminds me of Oregon PN. Bolder than the Willamette Valley PNs, with purple fruit and good ageability.
  • NV Mescolare – This Syrah-dominant blend is supposed to be non-vintage, but it just so happened that all the Syrah that went into the bottle we tasted was 2013. Lots of pepper, but finishes like a Cab Sauv. Nice soft tannins.
  • 2013 Claret – Black pepper and plum, with strong tannin but not overwhelming.
  • 2013 Cabernet Sauvignon Reserve – Chocolate and licorice on the nose, dark purple fruit.

Bonus tip: Where to stay

The Flagship Inn doesn’t look like much from the outside, but we drove down to Ashland with no plans and no reservations. We cruised around town and stumbled upon a cute motel with nice rooms, WiFi, and breakfast for under $100/night.

P.S. Okay, Internet peeps. Which one of you left a surprise meme?


Old City Walls and Samcheong Park

Nearby the cafe-lined streets of Bukhon Hanok Village is Samcheong Park.

Whenever you go to a new place, it’s always a good idea to visit a museum and a park to get a glimpse into the past and present life of the place you’re visiting. Plus, parks are awesome.

Samcheong Park is a great place to go with kids, pets, or alone. They have a library/cafe, mulitple playgrounds and hikes, and an awesome place for people to work out. Most of the people who came to exercise were “ajumas” (grandmas), but I guarantee they were more capable than I was.

There’s a mountain trail that will bring you to a section of the old wall that used to surround the city.

The climb up to Bugaksan Seoul Seonggwak-ro had a lot of steps, but the view was worth it. It takes you up to a section of the wall, past tall trees through old sentinel lookouts. By the time I was out of breath, multiple older couples passed me, and we met a couple who were 70+ and did the hike every week! Putting me to shame.

From the top of the mountain, you can continue on Waryong Park, or continue on yet another hike.

It could take weeks to explore the entire place, and was an awesome find just strolling past. If you’re in Seoul, the park is a simple pleasure but a must-do for my list.

What to look for in a remote employer

There are so many posts about what an employer should look for in a remote worker, but it goes both ways. A remote employee is selecting the company they work for just as much as a company selects their team.

Here are a few things I look for in a remote employer. I use this list to ensure I only work with amazing clients.

p.s. I linked a few employer-targeted posts at the end of this article, in case you’re wondering what traits to look for in a remote worker.

Absolute musts in a remote employer

In order for good things to happen, your clients need to be on top of things as well. These are a must for me when selecting my clients.

1) They have other remote workers, or a remote-first culture

Working at a cafe | What to look for in a remote employer

When a client has worked with other remote employees, they have an idea of what to expect and what’s needed from their end for success.

Just like a remote worker should have previous remote work experience, a remote employer should have previous experience hiring remotely.

If you’re your clients’ only remote worker, the road ahead isn’t impossible, but it becomes much more difficult. I’ve had a few clients with this setup, and it felt like I became a “fake employee.” Whereas many of my colleagues knew each other by face, they’d easily forget a name on a screen (me). That means I wouldn’t get CC’d on important emails, and things fell through the cracks more often than normal.

Ask your clients if they have other remote workers, or a remote-first culture before you decide to work with them. If the nature of their business is remote (ie. SaaS or e-commerce), you’re fairly safe as they’re used to operating virtually. Otherwise, make sure they have some experience with virtual employees.

2) They respond quickly to your emails/messages/PM comments

Mailboxes | What to look for in a remote employer

Your emails shouldn’t feel like snail mail

I’ve had multiple clients who don’t respond to any of my emails, causing projects to drag along months longer than needed. Once I wrap up everything I can, I’ll let them know that I won’t be renewing my contract, and then get a panicked email saying “wait we still want you to do [insert long list of anything they could think of].”

These clients aren’t bad people, and no one sits at their desk scheming about how to leave remote workers hanging in the balance. But that is not the best way to work and get things done, and the people who do this are not ideal clients for a remote worker.

At this point, I will usually say something along the lines of “I’m happy to work with you to complete [action points] for the next 3 months. After that I will turn over documentation so that the next person knows exactly what has been done and how to take over.”

If you’re already stuck with a client who doesn’t respond to you in a timely manner, try to complete the tasks on your plate and set them up until the next person can fill in. This could be completing a website build, or making sure they have blog posts scheduled to go out for the next few months.

After that, create or update your process documents, and then make a graceful exit.

3) They compensate based on skills and position, not location

Globe | What to look for in a remote employer

“Oh, you’re in Thailand right now? Can we negotiate your rate?”

“Nope, bye.”

The price I charge for my time doesn’t change based on where I live. I move around enough that it’d be impossible to calculate it reliably anyway.

Many remote workers are also digital nomads; they travel to a new destination every month, and hop between timezones like no one’s business.

You can politely explain that your rate is based on your time and compensation expectations, not where you’re living at the moment.

If they still insist on negotiating price based on location, run the other way. Not only is it rude, it shows that they care more about your geographical location and saving a buck than hiring you for what you have to offer.

These are nice, but not necessary

The following things are benefits and perks when it comes to analyzing your remote employer. They won’t make or break your success at the company, but they sure are nice.

1) They bring everyone together on annual trips

destination pins | What to look for in a remote employer

A few awesome remote companies take all the members of their team on an annual trip so everyone gets to meet each other in person. This gets expensive, so don’t expect it from bootstrapped startups or small companies that are still maintaining a budget.

A few companies that do this include Zapier, Buffer, and Modern Tribe.

2) They offer learning and development

Books | What to look for in a remote employer

Whether to put this on the list of “needs” vs. “wants” was a difficult decision, but it ended up in the nice-but-not-necessary section because it isn’t necessary for your company to send you back to school in order to do good work.

In order to be successful at what you do, you must always continue learning and developing your skills. This can be done by reading articles online, taking advantage of webinars, attending local conferences, and reaching out to industry leaders (or just follow them on Twitter for nuggets of wisdom).

I always appreciate it when a client has an education budget set aside for their team, but it isn’t something I expect. Learning is something I do on my own, for my own benefit, and it’s my own responsibility.

3) They show their appreciation

Gift | What to look for in a remote employer

One of my favorite clients gave me a bag of coffee beans for Christmas, which shows how well they know me. Another one sent me a free copy of his awesome ebook. Multiple clients have given me wine to show their appreciation…do I have amazing clients or what?!

Even a simple thank you email or note on Slack to let you know you’re doing a good job is appreciated. When you work remotely, it’s hard to pick up on the tone of your clients, and sometimes it can feel like you’re operating in the dark.

“Thank yous” aren’t essential to doing a good job, but it does show you what caliber of work is appreciated. It’s also great for retention!

On the flip side of the coin; What to look for in a remote worker

As promised, here are a few of the many articles on the best qualities of a remote worker.

Notebook and laptop | What to look for in a remote employer

And if you don’t want to read through those articles, here’s a summarized version.

A good remote employee should;

  • Be able to prioritize
  • Have previous remote work experience
  • Lean towards action;
  • Have an entrepreneurial mindset
  • Communicate well
  • Report regularly
  • Not crave recognition
  • Be accountable, responsible, organized, trustworthy, self-motivated, adaptable, reliable, and results-oriented