Content Strategy vs. Content Marketing #2Minutes2Learn

Strategic communication aims to inform a target audience with relevant, useful and wanted content for the purpose of knowledge. Marketing communication employs relevant, useful and wanted content to drive desired consumer behavior. Neither one is better than the other, but they are distinct from each other in their intentions. In the spectrum of journalism to marketing, … Continue reading Content Strategy vs. Content Marketing #2Minutes2Learn

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The Law of Diminishing Returns

A concept in economics that if one factor of production (number of workers, for example) is increased while other factors (machines and workspace, for example) are held constant, the output per unit of the variable factor will eventually diminish. Although the marginal productivity of the workforce decreases as output increases, diminishing returns do not mean … Continue reading The Law of Diminishing Returns

According to the Sigmoid Curve, “Quit while you’re ahead” is great advice.

"When all is well and you are at the top of your game, then you know it is time to plan your exit." - Michael, The Lesson of the Sigmoid Curve The Sigmoid Curve is a concept that originated in mathematics (see formula to the right), but represents a phenomenon in businesses, life and relationships. … Continue reading According to the Sigmoid Curve, “Quit while you’re ahead” is great advice.