Resume

View Rachel Go’s resume in a Google Doc

WORK EXPERIENCE

Content Marketing Coordinator (December 2016 – Present)
Skubana

  • Managed freelancers to ensure healthy blog pipeline.
  • Maintained communications with marketing partners and coordinated blog post exchanges.
  • Edited and handled quality assurance for all outgoing content and marketing materials.
  • Created content process documents for QA and to train all new writers.
  • Oversaw our content strategy, content calendar, and posting schedule.

Content Freelancer (January 2016 – present)
Sakas and Company

  • Researched, enhanced, and edited articles.
  • Wrote original blog posts and articles from marketing expert interviews/podcasts.
  • Uploaded and formatted blogs in WordPress.
  • Wrote, formatted and set up an automated email course in MailChimp.
  • Built slide decks for presentations.
  • Analyzed and edited brand content.

Consultant / Copywriter (June 2014 – present)
Planet Grapes
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  • Wrote feature articles, blog articles, press releases, and broadsheet information covering events, specials, wine tastings, tasting notes and new releases.

Social Media Coordinator / Blog Writer (January 2014 – present)
Profiles Asia Pacific
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  • Wrote and scheduled social media posts on Facebook, LinkedIn and Twitter platforms.
  • Published and formatted articles on client’s WordPress blog focusing on business, HR and talent management.
  • Collaborated with partner companies for guest blogging opportunities.
  • Wrote magazine articles on behalf of the company as a ghost writer.

SEO and Web Marketing Specialist (April 2016 – March 2017)
Versatech International

  • Oversaw new website development.
  • Managed content strategy for website build.
  • Used SEO best practices to write web copy and initial blogs.
  • Developed a strategic plan to improve company culture, including a new internal newsletter and employee rewards program.

Social / Content Specialist (January 2015 – September 2016)
Hubstaff

  • Wrote and edited marketing and technical blog articles using SEO best practices.
  • Shared blog posts on social media and other content aggregator sites to increase reach, drive traffic and gain leads.
  • Curated and scheduled social media posts and monitored accounts.
  • Used Google Analytics to monitor and measure the success of social media and blog articles.
  • Curated articles and wrote copy for a bi-monthly management and leadership newsletter.

Social Media Growth Manager (May 2015 – June 2016)
Sherish

  • Wrote blog posts, drove traffic and managed posting schedule.
  • Crafted, scheduled and shared social media content.
  • Created and designed quizzes aimed at our target audience to gain leads and capture information.
  • Wrote and scheduled a monthly email newsletter.

Online Content Coordinator (July 2013 – December 2014)
237 Marketing + Web
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  • Wrote copy, managed event marketing, worked within deadlines, scheduled ad placements and coordinated marketing material productions.
  • Organized and created content for print and email newsletters for clients and 237 Marketing + Web.
  • Coordinated both client and 237 Marketing + Web social media accounts; managed data, created relevant and useful content, attained approval, scheduled messages, and interacted with clients and customers.
  • Managed client and company WordPress websites and generated SEO-tailored content.

Marketing Intern (October 2013 – December 2013)
McMinnville Economic Development Partnership

  • Managed and analyzed the company’s social media accounts.
  • Created email signatures and designed the back of business cards, implementing social media information and QR codes.

Marketing Director (January 2013 – August 2013)
Seven of Hearts / Luminous Hills winery
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  • Handled in-house marketing functions, created and implemented a public relations campaign for the winery.
  • Represented Seven of Hearts / Luminous Hills through written communication methods, at events and conventions and in person at the tasting room.
  • Created and managed various communication tools, such as wine rack cards, the company website, social media accounts and a blog. Compiled a list of media contacts to send event invitations, press releases and other materials to. Achieved media coverage with target journalists and audiences.
  • Operated the tasting room, including register and sales, serving wine, being a resource of information about the products and managing wine orders and promotions.
  • Organized events such as winemaker dinners, collaborated with the winemaker, venue and the rest of the team.

Graduate Student Teaching Assistant (February 2013 – May 2013)
Information Gathering, Linfield College

  • Checked and graded essays and assignments done for a research-intensive class in the Mass Communication Department called Information Gathering.
  • Reviewed APA style citations and other bibliographic and research references.

Public Relations Intern (February 2012 – May 2013)
Linfield College Library, Susan Barnes Whyte

  • Trained in customer service and handling difficult situations.
  • Wrote and implemented a public relations campaign for the library.
  • Wrote and designed media materials and collaborated with various media vehicles/channels.
  • Photographed and organized READ poster project, including schedule coordination and working with Adobe Photoshop.
  • Scripted and created training videos for incoming workers.

Research Assistant (September 2009 – December 2012)
Department of Mass Communication, Linfield College

  • Inventoried media equipment. Trained in various media tools.
  • Implemented and maintained a filing system.
  • Managed the layout, design and content of the electronic media bulletin board.
  • Conducted in-depth scholarly research for various projects, including an electronic media textbook and the International Pinot Noir Celebration.
  • Graded quizzes and assignments. Organized class handouts and resources.

Colloquium Peer Advisor (March 2012 – February 2013)
Linfield College

  • Collaborated with the Academic Advising office, a faculty advisor and incoming freshmen at Linfield College.
  • Trained to handle difficult situations and confidential information.
  • Demonstrated a strong academic background and leadership skills.
  • Communicated and connected with people from different cultures, age groups and backgrounds.

Group Member and Webpage Editor for Agriculture Sector (March 2012 – May 2012)
McMinnville 100 Years Ago

  • Collaborated on a research project about what McMinnville’s agricultural sector was like 100 years ago.
  • Uploaded, managed and summarized content on the Web page.

Newsletter Writer and Designer (March 2012 – August 2012)
Homeward Bound Pets animal shelter

Writer, Web and Photo Journalist (September 2011 – December 2011)
International Programs Office, Linfield College

  • Wrote the Linfield student guide for study abroad in Beijing University.
  • Made online journal entries documenting experiences while studying abroad.
  • Compiled a photo album of study abroad experiences.

Travel and Managing Editor (February 2011 – May 2011)
Linfield WildcatNation blog

  • Wrote stories for the blog.
  • Edited all posts for language, content and web functionality.

Student Writer (August 2010 – May 2011)
Office of College Relations, Linfield College

  • Wrote press releases in AP style and study abroad stories to send to hometown newspapers.
  • Organized and categorized story ideas.
  • Tagged and organized photos in a database for Linfield College.

Information Director and DJ (August 2009 – May 2011)
KSLC college radio, Linfield College

  • Managed DJ schedules.
  • Wrote and distributed meeting minutes.
  • Selected PSAs.
  • Corresponded with interested parties.
  • Conducted weekly EAS tests.

EDUCATION

Linfield College, McMinnville, OR, USA
B.A. Mass Communication/Minor in English
Class of 2013; August 2009 – December 2012
Graduated cum laude with a GPA of 3.9 on a 4.0 scale

Peking University, Beijing, China
Semester abroad, September 2011 – December 2011

Brent International School, Philippines
IB Diploma recipient, Honor student
August 2005 – May 2009

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